Product, innovation and market intelligence
What to build next, and what the market will actually pay for. Every product here is sold at three depths: the answer, the working method and the full system.
30 products
Benchmarking and best practice research
The company understands its relative position using consistent definitions and can choose specific improvement priorities from ...
from $2,000
Quick Demand Validation
The customer reaches a fast, honest decision about whether demand evidence is strong enough to continue, change the proposition...
from $2,000
Launch Competitor Benchmark
The launch team understands the closest alternatives, the standards the offer must meet and the position it can credibly occupy.
from $2,000
Buyer Demand Snapshot
The company receives a bounded, evidence-backed snapshot of buyer demand and can decide whether to investigate, approach or cha...
from $2,000
Market sizing and analysis
The customer has a decision-ready market estimate with explicit scope, assumptions, methods, uncertainty and update rules.
from $2,500
Industry and sector analysis
The customer has a decision-oriented view of sector structure, economics, value chain, participants, regulation, forces and unc...
from $2,500
Competitive intelligence
The company maintains a current, evidence-disciplined view of relevant competitors and converts changes into commercial and str...
from $2,500
Trend analysis and futures research
The company maintains a disciplined view of plausible change, weak signals, scenarios and decision implications without treatin...
from $2,500
Niche Entry Intelligence System
The company knows whether the niche is sufficiently real, reachable and attractive, and has a bounded entry route with evidence...
from $2,500
Competitor and Pricing Deep Dive
The company can decide how to position, package and price an offer using evidence that distinguishes public claims from observe...
from $2,500
Product Opportunity Intelligence System
The company has a disciplined opportunity case linking customer problem, demand evidence, differentiation, economics, capabilit...
from $2,500
Business-Critical Market Alerts
The company receives timely, decision-ready alerts about defined market events, with relevance, confidence and required action ...
from $2,500
Business Input Market Watch
The company understands what changed in its chosen input markets, why it matters and which decisions should be reconsidered on ...
from $2,500
Competitor Pricing and Positioning Review
The company has a current, evidence-backed view of competitive position and can make a bounded change to price, packaging or me...
from $2,500
Competitor Landscape Map
The company has a legible map of the competitive system and knows which players, positions and changes matter to its decisions.
from $2,500
Product Roadmap and Prioritisation System
Roadmap decisions connect customer problems, strategy, evidence, capacity, dependencies and expected outcomes through one contr...
from $2,500
Product Discovery Operating System
Product discovery becomes a repeatable evidence cycle from problem and assumption to experiment, decision and learning.
from $2,500
Release Readiness and Learning System
Releases cross explicit readiness gates and produce evidence that improves future product and service changes.
from $2,500
Experiment Governance System
Experiments become controlled learning units with a question, design, evidence threshold, owner, result and consequential manag...
from $2,500
Intellectual Capital Inventory
The company can identify, evidence, steward and reuse the intellectual capital created through innovation and development work.
from $2,500
Market entry and expansion research
The company can make a defensible go, defer or stop decision and, where approved, proceed through a sequenced entry plan ground...
from $3,000
Pricing and willingness-to-pay research
The company can choose a price and package using customer evidence, market context, economics and explicit uncertainty.
from $3,000
Product Portfolio Decision System
Leadership can start, continue, change, combine or retire products through a common evidence-led portfolio discipline.
from $3,000
Product Health Management System
Each product has an agreed health model, reliable evidence, thresholds and intervention routes connected to product decisions.
from $3,000