Pricing and willingness-to-pay research

Outcome: The company can choose a price and package using customer evidence, market context, economics and explicit uncertainty.

Who this is for: CEO, CFO, CRO or product leader must set or change prices and lacks reliable evidence about customer value, willingness to pay, packaging and competitive reference points.

Market and competitive research

Buy as much help as the problem deserves.

Each depth is complete in itself: you can stop after any of them and still have your money's worth.

Depth 1

The answer

OctaFlow defines the decision, segments, hypotheses and research method; conducts or designs the agreed evidence collection; analyses willingness to pay, alternatives and economics; and supplies the recommendation, range, packaging implications and test plan.

Finished when your team can carry out the plan without us.

$3,000
Depth 2

The working method

OctaFlow installs `PRICING_RESEARCH.md`, research instruments, interview and survey guides, sample rules, competitor-price register, analysis models, evidence and assumption logs, segment findings, decision thresholds and testing calendar.

Finished when your team runs it on real cases and it holds.

$7,500
Depth 3

The full system

OctaFlow builds the ongoing workflow connecting research, quote or transaction evidence, competitor changes, experiments, approvals and price performance across agreed systems. Material price decisions remain human-owned.

Finished when it works under real conditions we agreed in advance.

$32,000A 25% deposit commences the work. The remaining 75% is payable on completion.

A person reads every order before work starts. If it is the wrong fit, we say so and refund it. Prices are in USD and Octaflow adds no VAT or sales tax.

Proof and ownership

The answer passes when leaders can make a stated price or research decision from the evidence. The working method passes when new evidence can be incorporated using the same method. The full system passes when pricing signals, tests, approvals and outcomes form a traceable review cycle.

Commercial terms: Prices are in USD. OctaFlow adds no VAT, sales tax or other transaction tax. For any selected depth priced above $10,000, a 25% deposit is payable to commence and the remaining 75% is payable when the work is completed.

Standard exclusions: Travel, software licences, hosting, third-party data, external regulated opinions, major migration, custom applications and 24/7 support unless separately agreed.

Your business should get smarter every time it solves a problem. Even when we helped.

Five terms sit in every engagement, agreed before work starts. None of them can be traded out, at any depth, at any price.

training on your data never

Nothing you share with us teaches anyone else's system.

what we build for you yours

Files, rules, test cases and the record of what changed, in formats you can read.

model and provider swappable

Switch models, switch suppliers or step away from AI altogether. What we built still works.

decisions that matter your people

Automation does the carrying, never the choosing.

exit and handover day one

Handover, documentation and deletion of our access are agreed before we start.

For larger organisations
Work inside your perimeter or your cloud GDPR-aligned handling, agreed in writing Evidence an auditor can open Procurement-ready documentation Reference conversations on request

In the same part of the business.

Recurring Report Production System Recurring reports are produced through an owned, reproducible process with controlled inputs, definitions, checks, commentary, ... from $2,000 Access and Responsibility Transition System Each role transition transfers the right responsibilities, knowledge, relationships and access decisions to authorised owners w... from $2,500 Cross-Team Request Service Internal customers can request defined services and see progress, while providing teams can triage demand, manage capacity, coo... from $2,500