Marketing Attribution Decision System

Outcome: Management has a transparent attribution policy, can distinguish observed facts from modelled assumptions and can allocate confidence appropriately when comparing marketing contribution.

Who this is for: CMO, growth leader, CFO or founder who sees several channels claiming the same outcome and lacks an agreed way to make decisions under incomplete attribution evidence.

Marketing operations and growth economics

Buy as much help as the problem deserves.

Each depth is complete in itself: you can stop after any of them and still have your money's worth.

Depth 1

The answer

OctaFlow maps the customer journey, tracking environment, commercial stages, available identifiers and current attribution claims. The customer receives an evidence diagnosis, decision questions, attribution approaches by use case, assumption and limitation register, reconciliation design and improvement priorities.

Finished when your team can carry out the plan without us.

$3,000
Depth 2

The working method

OctaFlow installs a governed attribution workbook or analytical product, channel taxonomy, conversion definitions, source hierarchy, identity and time-window rules, assumption controls, comparison views, confidence notes, experiment links and monthly decision pack.

Finished when your team runs it on real cases and it holds.

$10,000
Depth 3

The full system

OctaFlow connects channel, website, CRM, sales and finance evidence to produce controlled attribution views. It preserves source lineage, identifies tracking loss and compares model outputs with holdouts or other incrementality evidence where feasible.

Finished when it works under real conditions we agreed in advance.

$45,000A 25% deposit commences the work. The remaining 75% is payable on completion.

A person reads every order before work starts. If it is the wrong fit, we say so and refund it. Prices are in USD and Octaflow adds no VAT or sales tax.

Proof and ownership

The answer passes when leaders agree which attribution question each method can answer. The working method passes when a period can be reproduced and a budget decision cites evidence and uncertainty. The full system passes when source changes flow into governed views, contradictions are surfaced and decisions remain traceable.

Commercial terms: Prices are in USD. OctaFlow adds no VAT, sales tax or other transaction tax. For any selected depth priced above $10,000, a 25% deposit is payable to commence and the remaining 75% is payable when the work is completed.

Standard exclusions: Travel, software licences, hosting, third-party data, external regulated opinions, major migration, custom applications and 24/7 support unless separately agreed.

Your business should get smarter every time it solves a problem. Even when we helped.

Five terms sit in every engagement, agreed before work starts. None of them can be traded out, at any depth, at any price.

training on your data never

Nothing you share with us teaches anyone else's system.

what we build for you yours

Files, rules, test cases and the record of what changed, in formats you can read.

model and provider swappable

Switch models, switch suppliers or step away from AI altogether. What we built still works.

decisions that matter your people

Automation does the carrying, never the choosing.

exit and handover day one

Handover, documentation and deletion of our access are agreed before we start.

For larger organisations
Work inside your perimeter or your cloud GDPR-aligned handling, agreed in writing Evidence an auditor can open Procurement-ready documentation Reference conversations on request

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