Channel Budget Allocation System
Outcome: Marketing investment is allocated through explicit objectives, evidence, constraints, scenarios and decision rights, with a governed route for reallocating during the cycle.
Who this is for: CMO, CFO, growth leader or founder preparing a quarterly or annual budget and needing a reasoned way to fund, test, protect or stop channels.
Buy as much help as the problem deserves.
Each depth is complete in itself: you can stop after any of them and still have your money's worth.
Proof and ownership
The answer passes when leaders can explain the initial allocation and its uncertainties. The working method passes when one review produces a documented hold, test, increase or reduction decision. The full system passes when a material variance triggers the correct review and the resulting reallocation remains measurable.
Commercial terms: Prices are in USD. OctaFlow adds no VAT, sales tax or other transaction tax. For any selected depth priced above $10,000, a 25% deposit is payable to commence and the remaining 75% is payable when the work is completed.
Standard exclusions: Travel, software licences, hosting, third-party data, external regulated opinions, major migration, custom applications and 24/7 support unless separately agreed.
Your business should get smarter every time it solves a problem. Even when we helped.
Five terms sit in every engagement, agreed before work starts. None of them can be traded out, at any depth, at any price.
Nothing you share with us teaches anyone else's system.
Files, rules, test cases and the record of what changed, in formats you can read.
Switch models, switch suppliers or step away from AI altogether. What we built still works.
Automation does the carrying, never the choosing.
Handover, documentation and deletion of our access are agreed before we start.