{"product_id":"marketing-attribution-decision-system-of-g148","title":"Marketing Attribution Decision System","description":"\u003cp\u003e\u003cstrong\u003eOutcome:\u003c\/strong\u003e Management has a transparent attribution policy, can distinguish observed facts from modelled assumptions and can allocate confidence appropriately when comparing marketing contribution.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho this is for:\u003c\/strong\u003e CMO, growth leader, CFO or founder who sees several channels claiming the same outcome and lacks an agreed way to make decisions under incomplete attribution evidence.\u003c\/p\u003e\u003ch3\u003eThe answer\u003c\/h3\u003e\u003cp\u003eOctaFlow maps the customer journey, tracking environment, commercial stages, available identifiers and current attribution claims. The customer receives an evidence diagnosis, decision questions, attribution approaches by use case, assumption and limitation register, reconciliation design and improvement priorities.\u003c\/p\u003e\u003ch3\u003eThe working method\u003c\/h3\u003e\u003cp\u003eOctaFlow installs a governed attribution workbook or analytical product, channel taxonomy, conversion definitions, source hierarchy, identity and time-window rules, assumption controls, comparison views, confidence notes, experiment links and monthly decision pack.\u003c\/p\u003e\u003ch3\u003eThe full system\u003c\/h3\u003e\u003cp\u003eOctaFlow connects channel, website, CRM, sales and finance evidence to produce controlled attribution views. It preserves source lineage, identifies tracking loss and compares model outputs with holdouts or other incrementality evidence where feasible.\u003c\/p\u003e\u003ch3\u003eProof and ownership\u003c\/h3\u003e\u003cp\u003eThe answer passes when leaders agree which attribution question each method can answer. The working method passes when a period can be reproduced and a budget decision cites evidence and uncertainty. The full system passes when source changes flow into governed views, contradictions are surfaced and decisions remain traceable.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCommercial terms:\u003c\/strong\u003e Prices are in USD. OctaFlow adds no VAT, sales tax or other transaction tax. For any selected depth priced above $10,000, a 25% deposit is payable to commence and the remaining 75% is payable when the work is completed.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStandard exclusions:\u003c\/strong\u003e Travel, software licences, hosting, third-party data, external regulated opinions, major migration, custom applications and 24\/7 support unless separately agreed.\u003c\/p\u003e","brand":"OctaFlow","offers":[{"title":"The answer","offer_id":47660296470717,"sku":"OF-G148-L1","price":3000.0,"currency_code":"USD","in_stock":true},{"title":"The working method","offer_id":47660296503485,"sku":"OF-G148-L2","price":10000.0,"currency_code":"USD","in_stock":true},{"title":"The full system","offer_id":47660296536253,"sku":"OF-G148-L3","price":45000.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/octaflow.com\/products\/marketing-attribution-decision-system-of-g148","provider":"Octaflow","version":"1.0","type":"link"}